Dr Jayaseelan R

@psgcas.ac.in

Assistant Professor, Department of Visual Communication and Electronic Media
PSG College of Arts & Science

https://researchid.co/jayaseelan.sr

EDUCATION

PhD in Journalism and Mass Communication at PSG College of Arts and Science Coimbatore- December 2016

RESEARCH INTERESTS

Social Science, Mass Media, New Media, E- health, Media Advocacy, Developmental Communication

Scopus Publications

263

Scholar Citations

Scholar h-index

Scholar i10-index

Scopus Publications

Comparison on the heat transfer performance and entropy analysis on miniature loop thermosyphon with screen mesh wick and metal foam
Stephen Manova, Lazarus Godson Asirvatham, Appadurai Anitha Angeline, Sheno Jerbin, Jefferson Raja Bose, Rajesh Nimmagadda, Russel Jayaseelan, and Somchai Wongwises
Elsevier BV

Technology acceptance by medical doctors in india: An analysis with UTAUT model

Low cost design and fabrication of collision avoidance system for an automobile model using proximity sensors

RECENT SCHOLAR PUBLICATIONS

Social Media Literacy and Fake News Acumen: A Study on the Locus of Youth in Coimbatore City
JR Sankaranarayanan K.B, Kadeswaran S
International Journal of Research -GRANTHAALAYAH 11 (11), 161-172 2023

Redefining Female Identity: Analysing Women’s Representation in ‘Jaya Jaya Jaya Jaya Hey’ (2022)
KS Chithra Lekshmi K. S, Jayaseelan R
Indian Contemporary Films and Societal Reflection 1, 30-40 2023

Imbuing Independence, Self-reliance and Resilience in Women: Bharathiraja’s Portrayal of Lead Women in ‘Muthal Mariyathai’ and ‘Karuththamma’.
JR Brindha D
Indian Contemporary Films and Societal Reflection 1, 114-126 2023

Effect of Social Comparison on Self-Esteem and Academic Performance in College Students: Intrapersonal Communication
JR Berlin Sachu, Kadeswaran S
ICTACT Journal on Management Studies 9 (04), 1594-1598 2023

Role of new media in shaping public opinion on political issues
KS Muralidharan K, Jayaseelan R
International Conference on New Media and Communication 2023

Blue Humanities through the lens of the movie Luca
JR Nandhini Devi C
Across the blue divide: Rafting through blue humanities 2023

Reimagining Women’s Identity: A Comparative Study of Female Portrayal in ‘Magalir Mattum’ and ‘Jaya Jaya Jaya Jaya Hey’ Films
KS Chithra Lekshmi K. S, Jayaseelan R
2nd International Symposium on Media Education and Research (ICSSR) 2023

Conception of Social Media Literacy and Fake News Acumen: A Perspective View on Focus of Youth.
JR Sankaranarayanan K. B, S. Kadeswaran
2nd International Symposium on Media Education and Research (ICSSR) 2023

Social Media and Mental Health: A Systematic Review on the Impact of Social Media on Mental Health of Users.
KS Chithra Lekshmi K. S, Jayaseelan R
National Conference on Ethical Implication of Social Media and Journalism in 2023

The Impact of Online Teaching during COVID 19 among School Students in Chennai
KS Muralidharan K, Jayaseelan R
National Conference on Ethical Implication of Social Media and Journalism in 2023

A Theoretical Perspective on the Impact of Social Media among Youth Applying Uses and Gratification Theory.
JR Berlin Sachu, Kadeswaran S
National Conference on Ethical Implication of Social Media and Journalism in 2023

A Prospective View on Challenges among College Students in E-Learning
JR Sankaranarayanan K.B, Kadeswaran S
National Conference on Ethical Implication of Social Media and Journalism in 2023

A Mobile Social Accelerator in Education: A prospective panoramic study on SWAYAM MooC’s
JR Sankaranarayanan K.B, Kadeswaran S
International Journal of Arts & Education Research 11 (06), 31-42 2022

A Mobile Social Accelerator in Education: A prospective panoramic study on SWAYAM MooC’s
JR Sankaranarayanan K.B, Kadeswaran S
International Conference on Innovation and Advances in Interdisciplinary 2022

Intention of Sharing Fake News in Social Media among Professionals – A Qualitative Study.
JR Sankaranarayanan K.B, Kadeswaran S
International Conference on Ethics in Research and Principles of Ethical 2022

Social media information or misinformation about COVID-19: a phenomenological study during the first wave
D Brindha, S Kadeswaran, R Jayaseelan
International Journal of Information Communication Technologies and Human 2022

Effects of pornography on young adults: A study of college students in Coimbatore
V Sivaranjani, CN Devi, S Kadeswaran, R Jayaseelan
Mass Communicator: International Journal of Communication Studies 15 (4), 19-26 2022

OTT VIDEO Services and Its Influence on People during COVID – 19 Pandemic
JR Sindhura Vemuri
International Research Journal of Science and Humanities 2 (04), 01-08 2021

Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
SK D. Brindha, R. Jayaseelan
Journal of Psychosexual Health 3 (2), 133-139 2021

Covid-19 Lockdown, Entertainment and Paid OTT Video-Streaming Platforms: A Qualitative Study of Opinions on Preferences,Theatre or Home
DSK Ms. D. Brindha, Dr. Jayaseelan. R
Mass Communicator: International Journal of Communication Studies 14 (04) 2020

MOST CITED SCHOLAR PUBLICATIONS

Social Media Reigned by Information or Misinformation about COVID-19: A Phenomenological Study
B D, J R, K S
SSRN 2020
Citations: 140

USAGE OF SMARTPHONE APPS BY WOMEN ON THEIR MATERNAL LIFE
DR R. Jayaseelan, Dr. C. Pichandy
Mass Communication & Journalism 5 (07), 01-06 2015
Citations: 21

Technology Acceptance By Medical Doctors In India: An Analysis With UTAUT Model
R Jayaseelan, P Koothoor, C Pichandy
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 9 (01), 3854- 3857 2020
Citations: 20

Social Media as a Gateway for Accelerating Women Empowerment
DRJ Dr. S. Kadeswaran , Ms. D. Brindha
Parishodh Journal 9 (03), 4876- 4885 2020
Citations: 18

FACEBOOK PRIVACY MANAGEMENT: AN EMPIRICAL STUDY OF AWARENESS, PERCEPTION AND FEARS
FPB Anusha Venkat, C Pichandy, R Jayaseelan
Global Media Journal-Indian Edition 5 (1), Article 5 (1-20) 2014
Citations: 15

A Qualitative Approach towards Adoption of Information and Communication Technology by Medical Doctors Applying UTAUT Model
R Jayaseelan, S Kadeswaran, D Brindha
Journal of Xi'an University of Architecture & Technology 12 (03), 4689- 4703 2020
Citations: 11

Uses of Information and Communication Technology among Women during Pregnancy
JR Pichandy C
Journal of Mass Communication & Journalism 6 (4), 01-07 2016
Citations: 8

Covid-19 Lockdown, entertainment and paid ott video-streaming platforms: A qualitative study of audience preferences
D Brindha, R Jayaseelan, S Kadeswaran
Mass Communicator: International Journal of Communication Studies 14 (4), 12-16 2020
Citations: 7

Kades waran.(2020).“Social Media Reigned by Information or Misinformation About COVID-19: A Phenomenological Study.”
R Jayaseelan, D Brindha
SSRN Electronic Journal
Citations: 5

An Empirical Study on Social Media usage by College Students in Coimbatore, India
CP N. Boobalakrishnan, R.Jayaseelan
Asian Journal of Multidisciplinary Studies 3 (01), 01-07 2020
Citations: 4

Use of the Internet by Medical Doctors in the State of Tamil Nadu with the Special Reference to the Work Sector
C Pichandy, R Jayaseelan
International Journal of Health care Sciences 3 (1), 41-47 2015
Citations: 3

An Empirical Analysis of the Diffusion, Adoption and the Future of ICT Mediated egovernance’ in Kerala: The FRIENDS Project – A Critical Review
NM Prasanth, Koothoor, Pichandy.C, Padmanabhan.T, Jayaseelan.R
9th International Conference on E-Governance (ICEG 2012), 226-238 2012
Citations: 3

Making the Paper-to-Digital Shift in India: Acceptance and Adoption of Electronic Health Records System (EHRs) by Physicians
R Jayaseelan, C Pichandy
International Journal of Information Communication Technologies and Human 2020
Citations: 2

Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
SK D. Brindha, R. Jayaseelan
Journal of Psychosexual Health 3 (2), 133-139 2021
Citations: 1

M-Learning among Medical Students, Before and During Covid-19 Lockdown
BDKS Jayaseelan R
COVID 19 and Its Impact by Lock down- ESN Publication 1, 35-45 2020
Citations: 1

DEVELOPING A SCALE TO MEASURE STUDENTS’SOCIAL MEDIA ATTITUDE AND THEIR ACADEMIC PERFORMANCE
N Boobalakrishnan, R Jayaseelan, M Srinivasan
ICTACT Journal on ManagementStudies 5 (01), 904- 911 2019
Citations: 1

Social media and students attitude: A study of accessibility, addictiveness, exposure and communication among college students in coimbatore, Tamil Nadu
N Boobalakrishnan, R Jayaseelan, M Srinivasan
Mass Communicator: International Journal of Communication Studies 13 (1), 32-38 2019
Citations: 1

Impacts of Information and Communication Technologies on Medical Care-An Overview of ICT Association with Medical Doctors
R Jayaseelan, C Pichandy, SS Aiswariya
ICTACT Journal on Management Studies 4 (4), 829-835 2018
Citations: 1

GRANT DETAILS

ICSSR Funded Minor Project (Budget: Rs. 200000/-): A study on the influence of Social Media on Academic Performance on College studies in Coimbatore.

INDUSTRY EXPERIENCE

Worked for Center for Advocacy and Research (CFAR) (funded by Melinda Gates Foundation), a National level NGO based on working with Media Advocacy and Public Relation activities, which works for the development of transgender community, people living with HIV.

Worked for Suryan FM as program producer (Head) from May 2008 to March 2010