ANITHA D

Verified email at gmail.com

Assistant Professor, Department of Commerce (Banking & Insurance)
PSG College of Arts and Science



                             

https://researchid.co/anithareseacher

EDUCATION

PhD in Commerce from PSG College of Arts & Science, Coimbatore, India.

RESEARCH INTERESTS

To explore new ideas in research and enhance research.

2

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • An Empirical analysis on factors influencing Financial Performance of selected commercial banks in India
    D Anitha, B Gayathri, V Sundara Prasad, V KANNAMMAL
    International Journal of Mechanical Engineering 7, 25-31 2022

  • Green Marketing: Benefits and Challenges
    MP Anitha, C Vijai
    European Journal of Molecular & Clinical Medicine 7 (11), 2020 2021

  • ATM Modes of Banking Transactions and Usage in Coimbatore City
    D Anitha, R Sathya
    International Journal of Management, Technology And Engineering 9 (I), 1918-1928 2019

  • Customer’s Adoption towards the Online Payments and Safety Measures-A Study with special Reference to Coimbatore City
    D Anitha, R Sathya
    International Research Journal of Business Management 11 (5), 9-17 2018

  • Traditional Banking System and Electronic Payment System: Inclusive of Public and Private Sector Bank in Coimbatore City
    D Anitha
    American - Eurasian Network for Scientific Information the Research Journal 2018

  • Customer Perception towards Fun Republic Mall in Coimbatore City
    D Anitha
    Paripex- Indian Journal of Research 5 (11), 519-522 2016

  • Modern Marketing in India
    D Anitha
    Bonfring International Journal of Industrial Engineering and Management 2016

  • A Study on Consumers Convenience Purchasing Pattern through Online and Offline
    D Anitha
    International Journal of Multidisciplinary Research Review 1 (2), 97-103 2016

MOST CITED SCHOLAR PUBLICATIONS

  • Green Marketing: Benefits and Challenges
    MP Anitha, C Vijai
    European Journal of Molecular & Clinical Medicine 7 (11), 2020 2021
    Citations: 2