Amon Kirui
@kabarak.ac.ke
School of Music and Media
Kabarak University
I am a dedicated and passionate researcher with a keen interest in digitalisation, platform capitalism, disruptive innovation, and the intricate dynamics of the music industry. As a reader and researcher, my enthusiasm lies in exploring the intersection of technology, economics, and music. With a solid foundation in music and a Master's degree that focused on the impact of digitalisation on the social economic status of gospel artists in Kenya, I bring a unique perspective to the ongoing discourse in the field of music industries. I am a seasoned live sound engineer, bringing practical experience to my research interests. My professional journey has granted me valuable insights into the complexities of digital music platforms and their profound influence on the music industry. This practical understanding, coupled with my academic rigor, equips me to delve deeply into the theoretical and practical aspects of platform capitalism within the music industry.
EDUCATION
Currently a Ph. D. student at Kabarak University School of Music and Media
RESEARCH, TEACHING, or OTHER INTERESTS
Music, Arts and Humanities
FUTURE PROJECTS
Music Dualism: Political intolerance in Kenya and the GENZ movement
This study examines the dual role of music in Kenya's Gen Z movement as both a tool for mobilisation and a medium for expressing dissent against political intolerance, using Cultural Resistance Theory. From the 2002 anthem "Unbwogable" to the 2024 protest song "Reject, Reject the Bill," music has been instrumental in resisting oppression and advocating for political reform. Through lyrical analysis, this study explores how music fosters solidarity, raises awareness, and drives political change. Social media further amplifies music's impact, positioning it as a powerful mechanism for challenging hegemonic structures and promoting systemic transformation in Kenya.
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