Mirza Ayunda Pratiwi
@umrah.ac.id
Faculty of Maritime Economy and Business
Universitas Maritim Raja Ali Haji
RESEARCH, TEACHING, or OTHER INTERESTS
Organizational Behavior and Human Resource Management, Strategy and Management, General Economics, Econometrics and Finance, Marketing
Scopus Publications
Scopus Publications
Wahyu Hidayat. R, Mirza Ayunda Pratiwi, and Rose Adeh
EDP Sciences
This study examines the emergence of community-based blue economy industry sectors in Bintan, Indonesia, focusing on Kampong Teripang as a case study. Using a qualitative approach involving interviews, observations, and a literature review, this research explores the ways in which Kampong Teripang has empowered local communities. The findings reveal that Kampong Teripang has successfully mobilized local residents as sea cucumber collectors and workers within the village, while also implementing sea cucumber aquaculture. The establishment of Kampong Teripang in Bintan has not only generated significant economic value for entrepreneurs but has also contributed to improving the livelihoods of the surrounding community. This research highlights the potential of community-based initiatives to drive sustainable economic growth and social development in coastal areas.
Mirza Ayunda Pratiwi, Ezky Tiyasiningsih, and Lastri Anggi Fani
EDP Sciences
This study investigates the adoption of Digital Human Resource Management (DHRM) systems in the maritime industry of the Riau Islands (Kepri), Indonesia. Through qualitative research involving interviews, observations, and literature reviews with HR leaders from marine tourism, fisheries, and port logistics, the study identifies eight key areas of DHRM adoption: Digital Recruitment, Digital Performance Management, Digital Training and Development, Digital Communication, Employee Data Management, Digital Employee Engagement, Digital Diversity and Inclusion, and Adoption of New Technology. The findings reveal significant opportunities for enhancing efficiency, improving objective performance tracking, and streamlining recruitment processes. However, challenges persist, including limited human resources, reliance on centralized decision-making, inadequate technological infrastructure, and a predominant focus on seagoing workforce development. These barriers impede the full implementation of DHRM. Despite these challenges, the research underscores DHRM’s potential to foster digital innovation and gain a competitive edge within the maritime sector. In conclusion, addressing these challenges through targeted strategies will be essential for maximizing the benefits of DHRM and advancing the digital transformation of human resource practices in the industry
Iranita Iranita, Mirza Ayunda Pratiwi, Firmansyah Kusasi, and Madzli Bin Harun
EDP Sciences
Integrating sustainable practices in marine tourism has become increasingly essential in promoting environmental stewardship and long- term economic benefits. This study explores how social media, tourism facilities, and the blue economy collectively influence visits to Benan Island Village, Indonesia. By employing a structural equation model (SEM), the research examines both direct and indirect relationships between variables. Results indicate that social media and tourism facilities significantly affect tourist visits, both directly and indirectly, through the mediating role of the blue economy. The findings suggest that promoting sustainable tourism practices, aligned with blue economy principles, not only attracts more visitors but also enhances their experience, fostering repeat visits. This study contributes to the growing body of knowledge on digital marketing strategies for sustainable tourism, offering practical implications for policymakers and stakeholders aiming to balance economic growth with environmental preservation in marine destinations.
Mirza Ayunda Pratiwi, Hidayat R. Wahyu, and Bob Erwin Normande
EDP Sciences
The Riau Islands (Kepri) province of Indonesia boasts an expansive ocean, covering 96% of its territory and fostering a rich heritage of knowledge and maritime culture among its citizens. Traditional fishing communities on Riau Island have thrived for generations, drawing on ancestral wisdom and local expertise. However, the swift rise of digitalization and modernization has triggered a transformative shift in their learning methods and adaptation strategies. This study focuses on: identifying methods of knowledge acquisition, investigating adaptive strategies, unveiling challenges, and exploring knowledge preservation techniques. Through in-depth interviews with more than two decades of experienced fishermen, qualitative data was gathered and meticulously analyzed using NVivo 12 software. The result found that traditional fishermen employ diverse strategies, integrating technology, continuous learning, and data-driven decision-making. They face challenges like limited internet access, cultural traditions, and safety concerns. Yet they preserve wisdom through oral traditions, apprenticeships, and modern tools, ensuring a vibrant fishing legacy. Their resilience highlights the urgent need for digital adaptation and intergenerational dialogue to shape sustainable and innovative fishing communities. Hence, this study recommend to develop sustainable training initiatives, establish community platforms, formulate policies to enhance digital accessibility, and encourage meaningful conversations across generations within traditional fishing communities.