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Dr. R. RAJKUMAR

Assistant Professor, PG and Research Department of Commerce, · St. Joseph's College of Arts and Science (Autonomous), Cuddalore, Tamil Nadu

https://researchid.co/09rajkumarr
@sjctnc.edu.in
6Scopus Publications

Research Interests

Artificial Intelligence, Management, Marketing

Recent Scopus Publications

  1. Combating Evolving Threats: A Systematic Review of Online Ad Fraud Detection
    Avoiding Ad Fraud and Supporting Brand Safety Programmatic Advertising Solutions, 2025
  2. A Novel Approach of Ecommerce for Sales Prediction Using Hybrid ABC and AdaBoost Approach
    1st International Conference on Electronics Computing Communication and Control Technology Iceccc 2024, 2024
  3. An Automatic ATM Card Fraud Detection Using Advanced Security Model Based on AOA-CNN-XGBoost Approach
    1st International Conference on Electronics Computing Communication and Control Technology Iceccc 2024, 2024
  4. Intelligent System for Fraud Detection in Online Banking using Improved Particle Swarm Optimization and Support Vector Machine
    Proceedings of the 8th International Conference on Communication and Electronics Systems Icces 2023, 2023
  5. Quantifying the level of awareness on brand extension using index as the tool
    International Journal of Recent Technology and Engineering, 2019

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