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Miju Choi

School of Events, Tourism, and Hospitality Management · Leeds Beckett University

https://researchid.co/11903083r
@leedsbeckett.ac.uk
23Scopus Publications

Research Interests

Shopping tourism, technology

Recent Scopus Publications

  1. Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presence
    Journal of Hospitality Marketing and Management, 2025
  2. Gen Z Travelers in the Instagram Marketplace: Trust, Influencer Type, Post Type, and Purchase Intention
    Journal of Hospitality and Tourism Research, 2024
  3. Editorial for the Special Issue: Impacts of Future Technology on Hospitality and Tourism
    Journal of Hospitality and Tourism Research, 2024
  4. Emotional or rational? Effective ESG advertising messages for travel enterprises
    Journal of Travel and Tourism Marketing, 2024
  5. Creative Event Design and Management: An Exploratory Study of Event Professionals’ Perspective
    International Journal of Hospitality and Tourism Systems, 2024

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