perezla
Faculty of Economics and Administration · Comeve Asociados, SA de CV
Research Interests
social marketing, corporate social responsibility, sustainability.
Biography
Contributes with Social Marketing Administration, for several NGOs in Mexico and Latin America. He has been Director of the Marketing Department of the Tec de Monterrey, Coordinator of the Business Intelligence Center, Professor of Marketing Masters and the MBA of the EGADE of Tec de Monterrey
Education
PhD in Administration-Organizations-Marketing, Master's Degree in Management, Master's Degree in Marketing and Master's Degree in Ethics
Research Outputs
Patents: Pérez Romero, Luis Alfonso; León Rovira, Noel Bacre Guzmán, Daniela del Carmen; Macías Benavides, José Alfredo; Martínez Ruíz, José Augusto; Medrano Sánchez, Carlos Arturo;.
Grants / Consultancy
He has focused on issues of Corporate Social Responsibility, Social Marketing, Market Research, Data Mining, Multivariate Analysis, Knowledge Generation with Data (KDD), Ethical...
Links
- ORCID https://orcid.org/0000-0002-0741-2820
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None
- Personal Weblink https://Jardinez de Aranjuez 73, Valle Imperial, CP 45134, Zapopan, Jalisco, México