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zohre kazemi

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https://researchid.co/950322312z
@alzahra.ac.ir
107Google Scholar Citations
5Google Scholar h-index
4Google Scholar i10-index

Recent Google Scholar Publications

  1. Ranking Key Indicators for Effective Brand Integration in Advergaming Experiences Using the Fuzzy AHP Method
    Knowledge Economy Studies 1 (1), 9-29 , 2024, 2024
  2. Ranking factors affecting sustainable competitive advantage from the business intelligence perspective: Using content analysis and F-TOPSIS
    Journal of soft computing and decision analytics 2 (1), 39-53 , 2024, 2024 | Citations: 57.0
  3. The role of brand trust and brand attitude in the impact of social media marketing on purchase intention
    Human Information Interaction 10 (3), 0-0 , 2023, 2023 | Citations: 3.0
  4. The impact of social media marketing on customer-based brand equity: The mediating role of brand experience and customer brand engagement
    International Journal of Progressive Business and Public Management 2 (2), 35-47 , 2023, 2023
  5. Understanding customer attitude toward advergames: An extended TAM approach
    Arts and the Market 13 (2), 94-116 , 2023, 2023 | Citations: 15.0

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