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Abdelrehim Nader Abdelrehim Ismail Awad

Department of Business, College of Business · Department of Business, College of Business,University of Bisha

https://researchid.co/abdelrehimawad
@ub.edu.sa
45Scopus Publications
674Google Scholar Citations
17Google Scholar h-index
26Google Scholar i10-index

Recent Scopus Publications

  1. Digital sales automation and buyer engagement: investigating the mediating role of perceived value in B2B exchanges
    Discover Artificial Intelligence, 2026
  2. Sustainable E-Commerce in MENA: An SOR Analysis of Gen Z Purchase Intentions through Open-Source LLM (DeepSeek) Interactions, Trust, Familiarity, and Privacy Concerns
    World Journal of Entrepreneurship Management and Sustainable Development, 2026
  3. An Examination of the Effectiveness of Instagram Stories in Driving Consumer Engagement with Brand Content: A Quantitative Study
    International Journal of Interactive Mobile Technologies, 2026
  4. Exploring How Customer Experience and AI-Driven Service Innovation Influence Perceived Firm Innovativeness: Digital Trust as a Moderator
    Services Marketing Quarterly, 2026
  5. Building AI-Driven Decision Making Competencies for Sustainability
    Building AI Driven Decision Making Competencies for Sustainability, 2026

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