Ana Jimenez-Zarco
Economy and Business · Ana Jiménez-Zarco
Biography
PhD in Economics and Business from the University of Castilla la Mancha Graduate Building Models in Ecology and Natural Resource Management at the Polytechnic University of Catalonia. Ph.D. thesis Award by the Institute of Economic Studies of Madrid. Until 2002, she carried out her teaching and research activities in the Marketing Area of the University of Castilla la Mancha. From 2003 to 2006 she was a co-director of the Master’s Degree Programme in Marketing and Communication Management, and from 2006 to 2012 she served as Program Director of the Bachelor’s Degree in Business Administration at Open University of Catalunya. She has also been a visiting professor at the Universities of East Anglia, and Brighton in the UK and the University of Chapingo (Mexico). As a researcher, her main areas of research interest concern: entrepreneurship, value co-creation process, business and social innovation, brand image and identity, and technology adaptation and diffusion processes.
Education
Phd. Economy and Business Master in Graduate Building Models in Ecology and Natural Resource Management Graduate in Business Administration and Management
Recent Scopus Publications
- The influence of Snapchat characteristics on brand love: the moderating role of consumer engagement
- The Impact of Circular Ecological Transition Factor in the Industry 5.0 Era: Evidence From Furniture Sector Enterprises in Spain
- Covid-19 and the influence of perceived risk on families of children with disabilities’ intention to travel
- Measuring city brand perceptions via neuromarketing. A systematic literature review
- Positioning Greek Islands as sustainable destinations: A proposal of digital marketing strategy for Elafonisos, Greece
Links
- ORCID https://orcid.org/0000-0002-8980-6814
- Google Scholar https://scholar.google.com/citations?user=z2MUOJQAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=16238829000