Bala Murali S

Recent Google Scholar Publications

1. The Impact of Digitalization and Artificial Intelligence on Investment Behavior Across Generations in India
   European Economic Letters 15 (4), 1587 - 1593 , 2025, 2025
2. A CONCEPTUAL STUDY ON CUSTOMER SATISFACTION IN FOOD DELIVERY APPS
   Greenovative - Forestering Innovation, Research and Entrepreneurship For … , 2025, 2025
3. FORECASTING THE GREEN INVESTMENT BUBBLE BURST
   Greenovative - Forestering Innovation, Research and Entrepreneurship For … , 2025, 2025
4. IMPACT OF NEUROSCIENCE IN MOTIVATION
   Humanities and Social Science Studies 14 (1), 145-151 , 2025, 2025
5. COMPETITIVE ADVANTAGE IN QUICK-SERVICE F&B: A CASE STUDY ON ZEPTO CAFÉ
   International Conference on Advanced Research in Management 1 (1), 420-424 , 2025, 2025

Links

• ORCID https://orcid.org/0000-0002-1512-8918
• Google Scholar https://scholar.google.com/citations?user=v5IQecAAAAAJ
• Scopus https://www.scopus.com/authid/detail.uri?authorId=None