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Brindha Ganesan

Assistant Professor · PSGR Krishnammal College for Women

https://researchid.co/brindhaganesan
@psgrkcw.ac.in
21Google Scholar Citations
2Google Scholar h-index

Research Interests

CSR, Integrated Marketing Communication, Analytics and Information Technology

Recent Google Scholar Publications

  1. The Role of Psychological Factors in Shaping Sustainable Consumption Behaviour: A Theory of Planned Behaviour Approach
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026, 2026.0
  2. Sustainable Mental Health Practices in Business Classrooms: Exploring Key Factors and Their Impact on Student Well-Being
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026, 2026.0
  3. Factors Affecting Family Business Longevity: A Qualitative Study with Special Reference to the Business Families of Tiruppur
    Sustainable Business Systems: Strategies for Green Supply Chain and Energy … , 2026, 2026.0
  4. The mediating role of conscious consumerism in shaping sustainable consumption intentions: evidence from Coimbatore District, India
    Frontiers in Sustainability 7, 1755124 , 2026, 2026.0 | Citations: 1.0
  5. AI-Driven Omnichannel Marketing and Customer Experience: A Bibliometric Overview
    Indian Journal of Marketing, 69-92 , 2025, 2025.0 | Citations: 2.0

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