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Dr. M. CHITHIRAI SELVAN

Assistant Professor, PG and Research Department of Commerce · Nallamuthu Gounder Mahalingam College, Pollachi

https://researchid.co/chithirairid
@ngmc.org
43Google Scholar Citations
3Google Scholar h-index
1Google Scholar i10-index

Research Interests

Finance and HR

Education

M.Com., M.Com. (CA), M.Phil., Ph.D., MIM., MBA., PGDCA., NET

Recent Google Scholar Publications

  1. The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers
    Journal of Education, Society and Behavioural Science 39 (1), 89-99 , 2026, 2026
  2. Exploring the Influence of Demographics, Awareness, and Inducing Factors on Preference of Railway Services
    Atna Journal of Tourism Studies 21 (1), 133-152 , 2026, 2026
  3. Drivers of students’ enrollment behaviour in higher education: Evidence from Coimbatore
    2026
  4. Gold in the modern portfolio: Theoretical dimensions and empirical evidence from women investors
    Asian Journal of Management and Commerce 6 (2), 1196-1201 , 2025, 2025
  5. Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making
    Saravanan, R., Chithirai Selvan, M., Ajay, A.(2025). Determinants of the … , 2025, 2025

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