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Chitra R

Associate Professor, PSG Insitute of Management, PSG College of Technology · PSG Institute of Management, PSG College of Technology

https://researchid.co/chitrar
@psgim.ac.in
4Scopus Publications
57Google Scholar Citations
3Google Scholar h-index
2Google Scholar i10-index

Education

Ph.D, M.Phil, MBA and B.Com

Recent Scopus Publications

  1. Smart Choices: How Computer Applications Shape Consumer Decisions on Household IoT Appliances
    Communications in Computer and Information Science, 2025
  2. AI-Driven Personalization: Shaping the Future of Gen Z's E-commerce Decisions
    Lecture Notes in Networks and Systems, 2025
  3. Exploring Customer Purchase Intentions Through Affiliate Marketing Using Decision Tree Algorithm
    Lecture Notes in Networks and Systems, 2025
  4. Supply chain modelling in organic farming for sustainable profitability
    Agricultural Economics Czech Republic, 2023

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