Dao Cam Thuy
Marketing Department · VNU University of Economics and Business
Biography
Thuy Cam Dao is a lecturer of marketing and branding at Marketing Department – School of Business and Administration, VNU University of Economics & Business (Vietnam). Dr. Dao Cam Thuy has many years of experience working for banks and big corporations in Vietnam and owns an education business. Her research has focused on customer behavior in the digital age, brand management and marketing management for small and medium enterprises. She is a co-author of papers in Cogent Business & Management, Sage Open, Innovative Marketing and so on. In addition, she also has experience in training and consulting for many businesses in Vietnam in micro-market assessment, brand development and leadership’s personal brand.
Recent Scopus Publications
- An empirical study of consumer purchasing behavior in livestream commerce on Vietnamese e-commerce platforms
- The Influence of Review Credibility on the Online Purchase Intentions of Vietnamese Consumers Using Tiktok Shop
- The impact of personalized advertising on impulse shopping behavior on Tiktok
- Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises
- Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok
Links
- ORCID https://orcid.org/0000-0003-4567-6218
- Google Scholar https://scholar.google.com/citations?user=sSapUSkAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57949856000