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Deeksha Singh

Assistant Professor in MBA Department · Model Institute of Engineering and Technology

https://researchid.co/deeksharai
@mietjammu.in
64Google Scholar Citations
3Google Scholar h-index
2Google Scholar i10-index

Research Interests

Psychology-Marketing,HR

Recent Google Scholar Publications

  1. Social media marketing and gen Z: a study of brand attitude, self-brand connection and purchase intention
    IUP Journal of Marketing Management 21 (3), 7-23 , 2022, 2022.0 | Citations: 23.0
  2. Influence of Blogs: A Study of Young Consumers of J&K
    NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (2), 15-24 , 2021, 2021.0
  3. Water quality requirements and management strategies for fish farming (A case study of ponds around Gurgaon Canal Nuh Palwal)
    International Journal of Trend in Scientific Research and Development 2 (1 … , 2017, 2017.0 | Citations: 33.0
  4. Brand attitude mediates the relationship between self brand connection and product involvement: a case of adolescent consumers
    International Education and Research Journal 3 (5), 481-484 , 2017, 2017.0 | Citations: 8.0
  5. Self-Brand Connection among Adolescents A Qualitative Analysis
    MERC Global’s International Journal of Management 3 (3), 124-133 , 2015, 2015.0

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