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Dr.P.Deivanai

Assistant Professor(SS) Department of Commerce · Avinashilingam Institute for Home Science and Higher Education for Women,

https://researchid.co/deivanai
@avinuty.ac.in
35Google Scholar Citations
2Google Scholar h-index
2Google Scholar i10-index

Research Interests

Entrepreneurship Development, Marketing

Education

M.Com., MBA., M.Phil., Ph.D., PGDCA.,PGDED.

Recent Google Scholar Publications

  1. Brand Awareness and Factors Influence on Digital Marketing to Promote the Products towards Social Media Marketing (SMM)
    Indian Journal of Natural Sciences 122 (70), 37864 - 37870 , 2022, 2022
  2. Augmentation and Challenges of Small and Medium Fast Food Entrepreneurs-An Analysis
    Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (1), 4613-4617 , 2021, 2021
  3. A study on impact of Digital Advertising on Consumer purchased Decision in Coimbatore City
    Our Heritage Journal 68 (30), 2035-2043 , 2020, 2020
  4. Impulse buying behavior of cosmetic products towards social media Advertisement.
    Our Heritage Journal 68 (30), 2170-2176 , 2020, 2020
  5. Role of social Media Marketing in New Product Development
    Our Heritage Journal 68 (30), 2170-2176 , 2020, 2020

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