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Dr. Dheeraj Nim

Professor and Associate Dean Research · Oriental University

https://researchid.co/dheerajnim
@oui.edu.in
13Scopus Publications
123Google Scholar Citations
7Google Scholar h-index
3Google Scholar i10-index

Research Interests

Business Analytics, Advertising, Branding

Recent Scopus Publications

  1. Social Media and Sustainable Fashion: Mediating Roles of Awareness and Attitude Among Young Indian Consumers
    Prabandhan Indian Journal of Management, 2025
  2. Capitalizing on Artificial Intelligence for Achieving the Sustainable Development Goals: Opportunities, Challenges, and Ethical Considerations
    Unlocking Growth and Sustainability for Small and Medium Enterprises with AI, 2025
  3. Impact Investing and Community Engagement: Aligning Financial Returns with Social and Environmental Goals within ESG Frameworks
    Sustainable Investing Navigating Environmental Social and Governance Esg Challenges and Opportunities, 2025
  4. Data-driven insights: The impact of engagement metrics and sentiment analysis on brand evangelism and affinity
    Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity, 2024
  5. Evaluating Consumer Behavior for Wine During the Pandemic and Its Implications for Marketers
    Emerging Business Trends and Management Practices Lessons from the Pandemic, 2024

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