DOAA AM HERZALLAH
University of Granada · None
Research Interests
Digital Marketing, E-Commerce, Social Commerce, Instagram Commerce, Consumer behaviour, Social Media Consumer behaviour, and Mobile Commerce etc.,
Education
• PhD in Digital Marketing and Market Research. University of Granada/Spain, (2019-2022). • Masters in Marketing and Consumer Behavior. University of Granada and Jaén /Spain, (2020- 2021). Master thesis: Selling on Instagram: Factors that determine the adoption of Instagram commerce. • Masters in Economics and Business Management. University of Granada/Spain, (2017-2018). Internship at Penalva Alimentacion, S.A (Helados de Nordwik/ Granada, Spain)- 300 hoursJan2018 till April 2018. Master thesis: The use of social media and its impact on consumer behaviour: the context of the restauran...
Recent Google Scholar Publications
- Past, present, and future of social commerce: a bibliometric analysis
- Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics
- The Influence of Electronic Word-of-Mouth in Business Research: Identifying Main Topics and Actors
- Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection
- Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
Links
- ORCID https://orcid.org/0000-0001-5066-2940
- Google Scholar https://scholar.google.com/citations?user=6Hf_U6EAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None