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Dr.M.Maharaja

Assistant Professor of Commerce · Don Bosco College of Arts & Science, Keela Eral

https://researchid.co/dr_maharaja_kvp
@dbcas.edu.in
1Google Scholar Citations
1Google Scholar h-index

Research Interests

Artificial Intelligence in Commerce and Education, Digital Transformation & E-Commerce, Consumer Behaviour, Entrepreneurship & Start-up Development, Data Analytics using SPSS & AMOS

Biography

Dr. M. Maharaja, M.Com., M.Phil., Ph.D., is an Assistant Professor of Commerce with over five years of experience in teaching, research, and academic development. His work focuses on AI-driven research, digital teaching tools, and data analysis using SPSS and AMOS. He has published 9 ISSN journal articles, 15 ISBN book chapters, and 2 Scopus-indexed papers, and has presented more than 25 research papers at national and international conferences .His key research interests include Commerce, Consumer Behaviour, Digital Transformation, Entrepreneurship, AI in Education, and Social Science Data Analytics. He frequently serves as a Resource Person for workshops and training programmes on AI, research methodology, and digital pedagogy, and has organized several national and international FDPs. Skilled in SPSS, AMOS, Mendeley, LMS tools, Canva, and AI platforms, he is committed to promoting innovative teaching practices, quality research, and future-ready skills amo

Education

Ph.D (Doctor of Philosophy) in Commerce PMT College, Melaneelithanallur – Manonmaniam Sundaranar University, Tirunelveli (2025) M.Phil (Master of Philosophy) in Commerce G. Venkataswamy Naidu College, Kovilpatti – Manonmaniam Sundaranar University (2017–2018) M.Com (CA) – Master of Commerce (Computer Applications) G. Venkataswamy Naidu College, Kovilpatti – Manonmaniam Sundaranar University (2015–2017) B.Com (CA) – Bachelor of Commerce (Computer Applications) G. Venkataswamy Naidu College, Kovilpatti – Manonmaniam Sundaranar University (2012–2015) Higher Secondary Certificate...

Recent Google Scholar Publications

  1. Tourism Industry Issues and Challenges in Global Perspective
    2025.0
  2. ANALYSING THE CHALLENGES ENCOUNTERED BY HERITAGE TOURISTS IN TAMILNADU: A FACTOR ANALYSIS
    AFRICAN JOURNAL OF BIOLOGICAL SCIENCES 6 (Si4), 15 - 23 , 2024, 2024.0
  3. Problems Faced by the Tourists in Tamilnadu–A Study with Special Reference to Heritage Tourism
    International Journal on Recent and Innovation Trends in Computing and … , 2023, 2023.0 | Citations: 1.0
  4. Customers’ Satisfaction Towards Mobile Banking Services In Tuticorin District, Tamilnadu
    International Journal of Management, Technology And Engineering, 1039-1045 , 2018, 2018.0
  5. CUSTOMERS’AWARENESS AND OPINION TOWARDS GREEN BANKING PRODUCTS IN TUTICORIN DISTRICT
    ABS BOOKS, 110 , 0

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