View Profile

Dr. GEETA KESAVARAJ

Associate Professor and Department of Management Studies · VEL TECH RANGARAJAN Dr. SAGUNTHALA R&D INSTITUTE OF SCIENCE AND TECHNOLOGY

https://researchid.co/drgeetakesavaraj
@veltech.edu.in
11Scopus Publications
53Google Scholar Citations
3Google Scholar h-index
2Google Scholar i10-index

Research Interests

Economics, Business Analytics

Recent Scopus Publications

  1. TRANSITION IN LOYALTY: EXPLORING CHANGES IN CONSUMER BEHAVIOUR IN THE ETHNIC APPAREL INDUSTRY
    Rivista Internazionale Di Scienze Sociali, 2026
  2. The Impact of Sedentary Lifestyle on Diabetes in Tamil Nadu: A Review
    Texila International Journal of Public Health, 2025
  3. A Review on the Attitude and Purchase Intention Towards Generic Medicines in Tamil Nadu
    Texila International Journal of Public Health, 2025
  4. Review on the Prevalence of Hypertension for Comprehensive Healthcare Strategies
    Texila International Journal of Public Health, 2025
  5. Impacts of Climatic Changes on Vector Borne Diseases-A Recent Perspective
    Texila International Journal of Public Health, 2025

Links