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Dr Szabolcs NAGY

Director of Institute of Marketing and Tourism, Vice Dean of the Faculty of Economics · University of Miskolc

https://researchid.co/drnagyszabolcs
@uni-miskolc.hu
19Scopus Publications
2198Google Scholar Citations
22Google Scholar h-index
33Google Scholar i10-index

Research Interests

Marketing, Digital Marketing, Green Marketing, Consumer Behaviour, Social Sciences, Management

Biography

An experienced university full professor, researcher, and marketing specialist with over 20 years of academic and multidisciplinary business experience. Proven expertise in marketing strategy, research, and data-driven analysis. Recognized for delivering practical, result-oriented solutions that bridge academic theory with real-world application. A reliable and strategic partner, adept at addressing complex business challenges with analytical rigor and strategic insight.

Education

01 February 2025 - Full Professor 2019 Faculty of Economics,University of Miskolc, Hungary Habilitation (June 2019) 2005 PhD in Management & Organizational Sciences - Enterprise Theory and Practice’ Doctoral School, University of Miskolc Hungary 1996-1999 ‘Enterprise Theory and Practice’ Doctoral School, University of Miskolc Hungary (http://gtk.uni-miskolc.hu/doktoriiskola/about) 1991-1996 Faculty of Economics, University of Miskolc, Hungary, Economist, M.Sc. in Business Economics (BE) (grade: excellent)

Recent Scopus Publications

  1. DEVELOPMENT OF AN INTEGRATED ENTREPRENEURSHIP MODEL BASED ON THE PRINCIPLES OF CIRCULAR AND SHARING ECONOMY: THEORETICAL SUBSTITUTION AND PRACTICAL ANALYSIS
    Technology Audit and Production Reserves, 2026
  2. FORMATION OF PRODUCTION COST BY THE METHODS OF “TARGET COSTING” AND “KAIZEN COSTING” AND THEIR IMPACT ON THE ENTERPRISE EFFICIENCY
    Technology Audit and Production Reserves, 2025
  3. The Impact of Socio-Demographic Variables on Pro-Environmental Behaviour
    Periodica Polytechnica Social and Management Sciences, 2025
  4. Factors Influencing the Intention to Use Robo-Advisors: A Hungarian Perspective
    Acta Polytechnica Hungarica, 2025
  5. DEVELOPMENT OF METHODS FOR FORMING THE COST OF PRODUCTION AND ASSESSMENT OF ITS IMPACT ON THE EFFICIENCY OF AN INDUSTRIAL ENTERPRISE
    Technology Audit and Production Reserves, 2025

Grants / Consultancy

None • Significantly extended the network of partner companies of the Faculty of Economics. • Participated in 40+ conferences.

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