Dr Preeti Mehra
Professor, Mittal School of Business · Lovely Professional University
Research Interests
Branding, Rural Marketing, Digital Marketing
Biography
Dr Preeti Mehra is a Professor in Marketing with Mittal School of Business, Punjab and has an experience of 11 years in Corporate and Teaching. She has done her doctorate from Guru Nanak Dev University, Amritsar. She specialises in Micro Branding; Sachet marketing; Rural Marketing Strategy, Services Marketing and Brand Management and has contributed towards many journals and books. Her research work focusses on significantly enhancing organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management. She has contributed towards eminent journals of national and international repute like SAGE and has participated and presented in many national and international conferences.
Education
PhD (Marketing), MBA
Recent Scopus Publications
- Preface
- AI- Enabled Workforce Management for Hybrid Workplaces
- Leveraging economic incentives to foster green entrepreneurship and sustainability
- The Role of Digitalisation in Empowering Artisanal Entrepreneurs A Study on the Impact of E-Commerce, Virtual Tools, and Global Expansion Strategies
- Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths
Links
- ORCID https://orcid.org/0000-0002-8979-9431
- Google Scholar https://scholar.google.com/citations?user=user=tDrS_tsAAAAJ&hl=en
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57212000844