Eliza Bachega Casadei
Full professor / Programa de Pós-graduação em Comunicação e Práticas de Consumo · Escola Superior de Propaganda e Marketing
Biography
Eliza Bachega Casadei is a Professor of Communication at the Graduate Program in Communication and Consumer Practices (PPGCOM) at ESPM (São Paulo, Brazil). She holds a PhD and a Master’s degree in Communication Sciences from the University of São Paulo (USP), with a postdoctoral fellowship at UNESP. Her research investigates the intersections between media, consumption, discourse and contemporary political culture, with particular focus on symbolic consumption, hate-based economies, conservative communication strategies, and the politicization of everyday objects. She is the author of several peer-reviewed articles and book chapters, and coordinates research projects funded by national research agencies. She also serves as advisor to Master’s and PhD students and is involved in editorial, academic evaluation, and event organization activities within the field of Communication and Media Studies.
Education
1. Postdoctoral Research - 2018 – 2019 -Postdoctoral Fellowship in Communication Universidade Estadual Paulista – UNESP, Brazil 2. PhD - 2011 – 2013 PhD in Communication Sciences - University of São Paulo (USP), Brazil Dissertation title: Standard Narrative Codes and Reportage: Toward a History of Magazine Journalism in the 20th Century Supervisor: Prof. Dr. Mayra Rodrigues Gomes Master’s Degree - 2009 – 2010 Master’s in Communication Sciences - University of São Paulo (USP), Brazil Thesis title: Journalism and the Reconstruction of the Past: Historical Events in Today’s News S...
Recent Google Scholar Publications
- QUANDO O CALÇADO VIRA MANCHETE: mercadorias políticas e apropriações do jornalismo no bolsonarismo digital
- Cultura do consumo em debate: visões fundamentais acerca de um conceito em expansão
- Bolsomarketing: Objetos de consumo, estratégias de presença da nova comunicação política
- O rancor nunca foi tão lucrativo: economia comunicacional do ódio, sociedade de plataformas e circulação de discursos masculinistas
- Política, comunicação e discursos de consumo: Bolsonaro Store e a mobilização conservadora
Links
- ORCID https://orcid.org/0000000328108702
- Google Scholar https://scholar.google.com/citations?user=s4OEZdMAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None