View Profile

Fabio Shimabukuro Sandes

Assistant Professor and Researcher · UCLY ESDES Business School

https://researchid.co/fabiosandes
@ucly.fr
9Scopus Publications
393Google Scholar Citations
8Google Scholar h-index
8Google Scholar i10-index

Research Interests

Digital marketing, sustainable practices of consumption, fashion marketing, social media, digital marketing

Recent Scopus Publications

  1. Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products
    Journal of Fashion Marketing and Management, 2024
  2. Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands
    Sustainability Switzerland, 2024
  3. Activist brands: Exploring the boundaries of controversy
    Effective Digital Marketing for Improving Society Behavior Toward Dei and Sdgs, 2023
  4. A Closer Look at the Menswear Market in Brazil
    Palgrave Studies of Marketing in Emerging Economies, 2023
  5. The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users
    Smart Innovation Systems and Technologies, 2023

Links