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Francisco Peco-Torres

Marketing and Market Research · University of Granada

https://researchid.co/franciscopecotorres
@ugr.es
15Scopus Publications
406Google Scholar Citations
9Google Scholar h-index
8Google Scholar i10-index

Recent Scopus Publications

  1. Building loyalty towards ERASMUS + host cities through a cool image and transformative experiences
    Place Branding and Public Diplomacy, 2026
  2. How tourist destinations’ activity-offer affects demand: The role of social media and distance
    Journal of Vacation Marketing, 2026
  3. Online value co-creation during the “dreaming” phase, brand image and uncertainty avoidance
    Journal of Services Marketing, 2025
  4. The moderating effect of tourism type on the co-creation of a “slow destination” image and on tourist well-being
    Journal of Hospitality and Tourism Insights, 2025
  5. Experience and artificial intelligence in hospitality and tourism: a review of reviews and a bibliometric analysis
    International Journal of Contemporary Hospitality Management, 2025

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