Gita Gayatri
Posgraduate Program in Management, Department of Management, Faculty of Economics and Business · Universitas Indonesia
https://researchid.co/gita.gayatri
@ui.ac.id
25Scopus Publications
924Google Scholar Citations
16Google Scholar h-index
21Google Scholar i10-index
Research Interests
Service Marketing, Consumer Behavior, Branding Management, Digital Marketing, Islamic Marketing
Education
Ph.D. in Commerce, CEB, Australian Natioanal University, Canberra
Recent Scopus Publications
- Surviving crisis through business innovation ambidexterity and resilience: Lessons from Indonesian micro, small, and medium enterprises (MSMEs)
- Ethics and sustainable government bonds: The retail investors’ perspective
- Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country
- Resolving Contradictions through Institutional Work: Exploring Value Cocreation in a Service Ecosystem
- Mapping the digital landscape of organic food: a bibliometric and systematic review with future directions
Links
- ORCID https://orcid.org/0000000150892164
- Google Scholar https://scholar.google.com/citations?user=qTVrcYsAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57190130530