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Naga Phani Veerabhadra Babu Garikiparthi

Associate Professor · Christ University, Bengaluru

https://researchid.co/gnpvbabu
@christuniversity.in
11Scopus Publications

Research Interests

Consumer Behaviour, Marketing Analytics, Business Analytics, Services Marketing, Tourism Management

Education

MBA (MM & ITM), MBA (HRM), Ph.D.

Recent Scopus Publications

  1. CONTINUANCE USAGE IN ONLINE TRAVEL PLATFORMS: THE ROLE OF RELATIONSHIP QUALITY
    Geojournal of Tourism and Geosites, 2026
  2. Political Empowerment via Social Media? Following Political Influencers, Internal Political Efficacy, and Participation Among Youth
    Modern Political Marketing and Relational Capital Navigating the Digital Frontier, 2026
  3. Financial Literacy and Fintech Exposure As Determinants of Investment Decisions: The Mediating Role of Investment Interests – A Study of Individual Investors in Hyderabad, India
    International Journal of Accounting and Economics Studies, 2025
  4. Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control
    Revista Galega De Economia, 2025
  5. Factors influencing e-purchase intention in domestic tourism An S-O-R framework perspective
    Perspectives in Agile Sustainable Practices and Business Value, 2025

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