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Natalia

Marketing Department of PRUE · Plekhanov Russian University of Economics

https://researchid.co/ivashkova.ni
@rea.ru
9Scopus Publications

Research Interests

Strategic Marketing Customer Experience

Recent Scopus Publications

  1. MANAGING CUSTOMER SATISFACTION WITH METROPOLITAN PUBLIC TRANSPORT SERVICES BASED ON PERCEIVED QUALITY ASSESSMENTS
    Journal of Eastern European and Central Asian Research, 2022
  2. Digital customer experience mapping in russian premium banking
    Economies, 2021
  3. Managing the competitiveness of Moscow underground (metro) based on consumer satisfaction
    Ibima Business Review, 2021
  4. Management of competitiveness of metropolis public transport in the COVID-19 pandemic based on core consumers’ values
    Journal of Open Innovation Technology Market and Complexity, 2020
  5. Influence of passenger flow at the station entrances on passenger satisfaction amid covid-19
    Journal of Open Innovation Technology Market and Complexity, 2020

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