Joao Henrique Viana de Sousa
Center of Management and Comunicaction Sciences · University of Fortaleza
https://researchid.co/joaohenriqueviana
@unifor.br
2Google Scholar Citations
1Google Scholar h-index
Biography
PhD candidate in Administration and a specialist in Diversity and Inclusion. As a University Professor and Content Creator, my focus is on Digital Marketing. I hold a Master's degree in Administration and work as an Instructional Designer for higher education. My research areas include Inclusive Marketing, Branding, and Consumer Behavior, aiming to foster more inclusive environments.
Recent Google Scholar Publications
- Do desempenho à exaustão: Burnout e precarização na Creator Economy Pós-Digital
- From performance to exhaustion: Burnout and precariousness in the Post-Digital Creator Economy
- Consumidor pós-humano? Uma análise crítica da governança algorítmica do consumo sob a ótica da TCR
- Da marca ao ambientalismo: o papel da consciência de marca e das atitudes em relação à propaganda
- Marketing digital como ferramenta de inclusão: relato em casa de apoio a pessoas que vivem com HIV
Links
- Google Scholar https://scholar.google.com/citations?user=dRBaZTAAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None