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Juan Carlos Bustamante

Assistant Professor, Department of Marketing and Business Analytics · Tecnologico de Monterrey - EGADE Business School

https://researchid.co/jucbustam
@egade.tec.mx
9Scopus Publications
748Google Scholar Citations
8Google Scholar h-index
7Google Scholar i10-index

Research Interests

Business Analytics

Recent Scopus Publications

  1. The Mediating Role of CRM Capabilities in Marketing and Sales Collaboration: Evidence from B2B SMEs in Mexico
    Journal of Business to Business Marketing, 2026
  2. Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector
    Journal of Relationship Marketing, 2025
  3. From entrepreneurial intention to behaviour: The influence of a cross-cultural factor
    International Journal of Entrepreneurial Venturing, 2022
  4. A transformative perspective of financial services for the unbanked
    Journal of Services Marketing, 2020
  5. Know your customer: Detection of Customer Experience (CX) in Social Platforms using Text Categorization
    Proceedings 2018 IEEE International Conference on Big Data Big Data 2018, 2018

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