Karta negara Salam
Management · Institut Bisnis dan Keuangan Nitro
https://researchid.co/kartanegarasalam
@nitromks.ac.id
536Google Scholar Citations
14Google Scholar h-index
18Google Scholar i10-index
Research Interests
marketing
Biography
im a lecturer and consultant property
Education
Magister Management
Recent Google Scholar Publications
- Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players
- Integrating AI in marketing management: Smart solutions to address future business challenges
- Navigating The AIDA Journey: A Qualitative Study of Marketing Communication Hurdles in Indonesia's 3 Million Houses Program for Millennials and Gen Z
- Building Resident Loyalty through Tribe Marketing: The Mediating Roles of Customer Engagement and Value Co-Creation in Housing Communities
- The Lived Experience of Financial Inclusion 3.0: Interpreting the Financial Connectedness of Urban Communities in Makassar
Links
- ORCID https://orcid.org/0000-0002-0989-6048
- Google Scholar https://scholar.google.com/citations?user=0UNGb8sAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None