Kavitha Iyer

Education

BBA, MBA

Recent Scopus Publications

1. Intergenerational Differences in Cultural Capital and Food Promotion Perceptions: Evidence from Urban Indian Families
   Ecology of Food and Nutrition, 2026
2. Parenting for sustainability: a moderated mediation study on adolescent purchase intentions
   International Journal of Adolescence and Youth, 2026
3. Decoding Gen Z talent attraction: How employer branding shapes media sector employment intentions
   Frontiers in Communication, 2026
4. Femvertising empowering or commodifying women? Exploring the changing feminist discourse in internationally award-winning advertisements
   Corporate Communications, 2025
5. Empowering Through Femvertising? Exploring the Post-feminist Discourses in Indian Internationally Award-winning Advertisements Vis-à-Vis the World
   Journal of Creative Communications, 2025

Links

• ORCID https://orcid.org/0000-0001-8705-8712
• Google Scholar https://scholar.google.com/citations?view_op=list_works&hl=en&authuser=1&user=NHj7zRcAAAAJ
• Scopus https://www.scopus.com/authid/detail.uri?authorId=57217535260