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M KETHAN

PRINCIPAL · international Institute of business studies

https://researchid.co/kethanmanyam
@iibs.org.in
7Scopus Publications
1144Google Scholar Citations
20Google Scholar h-index
26Google Scholar i10-index

Recent Scopus Publications

  1. An Empirical Study on Implementation of AI & ML in Stock Market Prediction
    Indian Journal of Information Sources and Services, 2024
  2. Analysis of Social Media Marketing Impact on Consumer Behaviour
    Recent Advances in Management and Engineering, 2024
  3. Development of Technological Advancement, Innovation and Machine Learning and their Influence on Entrepreneurship Business
    Recent Advances in Management and Engineering, 2024
  4. Maximizing Marketing Value: An Empirical Study on the Framework for Assessing AI and ML Integration in Marketing Management
    Indian Journal of Information Sources and Services, 2024
  5. Improving Mutual Fund Performance Analysis through the Fusion of CNN-LSTM and Explainable AI Techniques
    2024 3rd International Conference on Electrical Electronics Information and Communication Technologies Iceeict 2024, 2024

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