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Dr P B Narenda Kiran

Assistant professor in School of Business and Management · Christ University

https://researchid.co/kiranmba51
@christuniversity.in
30Scopus Publications
307Google Scholar Citations
11Google Scholar h-index
12Google Scholar i10-index

Research Interests

Entrepreneurship,

Biography

P. B. Narendra Kiran is currently working as an assistant professor in School of Business and Management, Christ University, Bengaluru, Karnataka (India). He has done his M.B.A. from JNTU Kakinada and M.Phil., Ph.D. from Andhra University, Visakhapatnam. He has 14 years of experience in academics, research and teaching diverse student groups. More than 500+ students were guided with their capstone projects in their academic and professional life. His area of interest in teaching is Entrepreneurship, HR Analytics, Talent Acquisition, Design Thinking, and Organisational Behaviour. He has published 10 patents and authored two Textbooks on the Fundamentals of HRM and HR Analytics. He has more than 50+ FDP/Seminars/workshops attended, conducted, and organized on his expertise and presented his research at reputed National and International conferences in different parts of the country. He has authored seventeen research papers in Scopus/Wos/UGC. He has three professional memberships from re

Education

Degree Year of Completion Class Obtained University Ph.D. (Management) May, 2023 First Andhra University, Visakhapatnam M.Phil. (Management) June, 2019 First Andhra University, Visakhapatnam M.B.A. (HRM & MKT) April, 2009 First JNTU, Kakinada, Andhra Pradesh, India B.A. (Eng. Lit) April, 2007 First Andhra University, Visakhapatnam

Recent Scopus Publications

  1. Metaverse marketing: a review and future research agenda
    Information Discovery and Delivery, 2026
  2. Enhancing adaptive competencies of frontline employees through digital transformation in rapidly changing work environments
    International Journal of System Assurance Engineering and Management, 2026
  3. Does Political Marketing Require Customer Value? Conceptualization, Dimensions, and Research Agenda
    Modern Political Marketing and Relational Capital Navigating the Digital Frontier, 2026
  4. The role of employee competencies in shaping organisational efficiency: perceptions from five-star hotels
    International Journal of Industrial and Systems Engineering, 2026
  5. Financial services and green investment on ESG investing for a sustainable future
    Advancing Social Equity Through Accessible Green Innovation, 2025

Research Outputs

 A Patent design titled “Portable device for Library Books Management” was published by the Indian Patent Office with Application No.365441-001 on April 2023.

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