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Lara Marisa Gonçalves dos Santos

Escola Superior de Hotelaria e Turismo · Instituto Politécnico do Cávado e do Ave

https://researchid.co/larasantos
@ipca.pt
19Scopus Publications
72Google Scholar Citations
5Google Scholar h-index
3Google Scholar i10-index

Research Interests

Marketing Strategy Tourism

Recent Scopus Publications

  1. Mixed Reality and Its Content Developed to Enhance the Tourist Experience
    Tourism and Hospitality, 2026
  2. The Dark Side of Technology When Addressing Overtourism: A Critical Overview
    Springerbriefs in Architectural Design and Technology, 2026
  3. DIGITAL MARKETING IN HEALTH AND WELLNESS TOURISM
    Digital Marketing Advanced in Tourism Theoretical Bases and Applications, 2026
  4. Virtual tourism and the virtual tourist experience: Implications for destination marketing
    Intersections of Niche Tourism and Marketing, 2025
  5. Misalignment in Consumption Practices in Hiking Tourism: A Qualitative Study in Northern Portugal
    Smart Innovation Systems and Technologies, 2025

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