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Dr K LATHA

ASSISTANT PROFESSOR OF COMMERCE · PSG College of Arts & Science

https://researchid.co/lathapsg
@psgcas.ac.in
4Google Scholar Citations
2Google Scholar h-index

Research Interests

Marketing

Education

MCom., MPhil., PhD

Recent Google Scholar Publications

  1. Influence of Dividend Determinants on Stock Returns: Evidence from NIFTY 50 Companies in India
    European Economic Letters (EEL) 16 (1), 1151 - 1164 , 2026, 2026
  2. Assessing The Contribution Of Micro, Small, And Medium Enterprises (Msmes) To India’s GDP, Employment, And Exports: A Contemporary Analysis
    VIKSIT BHARAT 2047 : Contribution of MSMEs towards Youth Employment and … , 2025, 2025
  3. Transforming Digital Trade and E-Commerce in India: The Expanding influence of Artificial Intelligence
    Navigating the Challenges of Functional Management, 92-105 , 2025, 2025
  4. Economic Empowerment of Women Startups through Government Schemes and Assistance
    International Journal of Advanced Research 12 (1), 941 - 949 , 2024, 2024
  5. Empowering Rural Women Entrepreneurs in MSMEs : Revealing challenges and opportunities in Coimbatore district
    International Journal of Research and Analytical reviews 11 (1), 662 - 668 , 2024, 2024

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