Mayank Jyotsna Soni
Assistant professor (Marketing) · Indian Institute of Management Ranchi
https://researchid.co/m.jyotsna.soni
@iima.ac.in
4Scopus Publications
67Google Scholar Citations
4Google Scholar h-index
2Google Scholar i10-index
Research Interests
Consumer Behavior, Advertisement, Ad Appeals, Scarcity, Sales Promotion
Recent Scopus Publications
- Impression management by Indian female entrepreneurs: Mitigating investor bias in early-stage funding
- Using item response theory in the assessment of the financial well-being scale: an application in Brazil and India
- Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement
- An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers
Links
- ORCID https://orcid.org/0000-0003-2555-968X
- Google Scholar https://scholar.google.co.in/citations?user=TQNvOVsAAAAJ&hl=en
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57194564948
- Personal Weblink https://www.iimranchi.ac.in/profile.php?i=59