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Maria Sugiat

None · Telkom University

https://researchid.co/mariasugiat
@telkomuniversity.ac.id
18Scopus Publications
403Google Scholar Citations
9Google Scholar h-index
9Google Scholar i10-index

Recent Scopus Publications

  1. Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach
    Advance Sustainable Science Engineering and Technology, 2026
  2. Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator
    Advance Sustainable Science Engineering and Technology, 2026
  3. INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BRAND ENGAGEMENT AND ITS IMPACT ON BRAND AWARENESS AND BRAND IMAGE AT BYBUCA
    Procedia Environmental Science Engineering and Management, 2025
  4. STRATEGY OF SOCIAL MEDIA MARKETING INVOLVING CUSTOMER BRAND ENGAGEMENT AND BRAND TRUST IN FOSTERING BRAND LOYALTY FOR THE HELAI CAIN BRAND
    Procedia Environmental Science Engineering and Management, 2025
  5. Discovering Influencers and Communities Through the Use of Social Network and Topic Modelling: Insights from Traveloka
    2024 International Conference on Artificial Intelligence Blockchain Cloud Computing and Data Analytics Icoabcd 2024, 2024

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