Marta Perlado Lamo de Espinosa
Facultad de Comunicación y Artes. Departamento de Publicidad · Universidad Antonio de Nebrija
Research Interests
comunicación digital, publicidad, investigación de audiencias, perfiles y competencias profesionales, generación senior
Biography
PhD in Information Sciences from the Complutense University of Madrid (1999) and Degree in Information Sciences from the same university (1989). She worked for advertising agencies such as Valmorisco Asociados and AGR-Agropubli. After 30 years as a teacher and researcher at the Nebrija University of Madrid, she is currently a professor in the Faculty of Communication and Arts at the same university, and Dean of the same Faculty (2013). She holds an Expert Diploma in Senior University Management from Nebrija University (2015), and has been Vice-Dean, Head of Advertising Studies, Director of the Department of Advertising and Marketing, and Academic Coordinator. Since December 2024 she is the director of the Nebrija-L'Oréal Groupe Chair (BELSILVER) in Communication, Image and Wellbeing in the Silver Generation. Her research activity is focused on media, audiences, media planning and digital communication and on competences and professional profiles in digital communication.
Education
PhD in Information Sciences (Outstanding "Cum Laude") by the Program Techniques and Processes in the Creation of Images: Social and Aesthetic Applications, Complutense University of Madrid (1999). Degree in Information Sciences (Advertising and Public Relations Section) from the Complutense University of Madrid (1989). Expert Diploma in Senior Management of Universities (1995).
Recent Google Scholar Publications
- El El protocolo como herramienta para la gestión de valores intangibles en las organizaciones: hacia una estrategia corporativa de marca eficaz
- 10 claves que orientan la formación del profesional del futuro en la era de la inteligencia artificial [Cierre]
- PERSPECTIVAS DE LOS EXPERTOS SOBRE LA TRANSFORMACIÓN DIGITAL EN LA INDUSTRIA DE EVENTOS.
- Capítulo 2. Inteligencia Artificial en el periodismo, el marketing y la publicidad: una revisión sistématica de la literatura
- Radio centenaria, radio eterna
Links
- ORCID https://orcid.org/0000-0002-7476-0809
- Google Scholar https://scholar.google.com/citations?user=SKKgms4AAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None