View Profile

Dr. Masri bin Abdul Lasi

Senior Lecturer · Universiti Teknologi MARA

https://researchid.co/masri5205
@terengganu.uitm.edu.my
4Scopus Publications
288Google Scholar Citations
10Google Scholar h-index
11Google Scholar i10-index

Biography

Dr. Masri bin Abdul Lasi (CMktr, FCIM, CMBE, TTT) is a Senior Lecturer in Marketing at Universiti Teknologi MARA (UiTM), Dungun. He holds a PhD in Marketing from Putra Business School, Universiti Putra Malaysia, with research on marketing technology and online consumer experiences. He also earned a DBA and MBA from City University Malaysia and an MSc in Counselling from Universiti Utara Malaysia. Formerly one of the youngest Deans at City University Malaysia, he contributed to academic leadership, curriculum design, and global collaborations. His research covers digital marketing, marketing technology, artificial intelligence in marketing, consumer behavior, and sustainable strategies. A Fellow of the Chartered Institute of Marketing (UK), Chartered Marketer, and Certified Management & Business Educator, Dr. Masri bridges academia and industry through research, consultancy, and training while continuing to publish and mentor postgraduate students.

Education

1. Doctor of Philosophy (PhD) in Marketing (Putra Business School, Universiti Putra Malaysia) 2. Doctor of Business Administration (DBA), (City University Malaysia) 3. Master of Science in Counselling (M.Sc.) (Universiti Utara Malaysia) 4. Master of Business Administration (MBA) (City University Malaysia) 5. Master by Research (Marketing) (Universiti Malaysia Sabah) 6. Bachelor of Business Administration (Hons.) in Marketing (Twintech International University College of Technology) 7. Foundation in Business Studies, (Twintech International University College of Technology) 8. Malaysian Certifi...

Recent Scopus Publications

  1. Advancing Artificial Intelligence Adoption and Decision-making with Extended Technology Acceptance Model
    Journal of Computers Mechanical and Management, 2024
  2. Deep Q-Learning for Virtual Autonomous Automobile
    Lecture Notes in Networks and Systems, 2024
  3. Improving Digital Marketing Using Sentiment Analysis with Deep LSTM
    Lecture Notes in Networks and Systems, 2024
  4. 5G Enabled IoT-Based DL with BC Model for Secured Home Door System
    Lecture Notes in Networks and Systems, 2024

Grants / Consultancy

1. Online Distance Learning Perception and Readiness During Covid-19 – Funded by Dynamic Minds Academy, 2020. 2.

Links