Matheus Alberto Rodrigues Silva
Business Administration · Instituto Federal de São Paulo
https://researchid.co/matheus_ifsp
@jcr.ifsp.edu.br
2Scopus Publications
Biography
Holds a PhD in Administration from the Faculty of Economics, Administration and Accounting of Ribeirão Preto, University of São Paulo FEARP/USP (2016), a Master's degree in Administration from the Federal University of Lavras UFLA (2011), and a Bachelor's degree in Administration from UFLA (2008). He is a Professor at the Federal Institute of Education, Science and Technology of São Paulo IFSP. He works in the field of Administration, with an emphasis on Marketing, mainly on the topics of consumer behavior, brand management, digital marketing, and retail.
Education
Doctorate in administration
Recent Scopus Publications
- Impacts of service guarantees on consumers' perceived quality and satisfaction in e-commerce
- QUALITY ASSESSMENT OF ONLINE DISCUSSION FORUMS: CONSTRUCTION AND VALIDATION OF A SCALE THAT VALUES STUDENT PERCEPTION
Links
- ORCID https://orcid.org/0000000250261079
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57290574300