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Mohamed Assoud

None · Hassan First University of Settat

https://researchid.co/medassoud
@uh1.ac.ma
9Scopus Publications
36Google Scholar Citations
4Google Scholar h-index
1Google Scholar i10-index

Recent Scopus Publications

  1. Gender Differences in Social Media Responses to Brand Hate: Evidence from the Moroccan Context
    Gender Issues, 2026
  2. How Brand Hate and Subjective Norms Drive Avoidance in Emerging Markets
    Consumer Behavior and Digital Influence in Global Markets, 2026
  3. Corporate Social Irresponsibility, Brand Hate, and Consumer Behaviors: A PLS-SEM Study Among Young Consumers in an Emerging Market
    Ethical Marketing and Consumer Trust in Digital and Sustainable Markets, 2026
  4. Towards a Theory of Brand Hate: Empirical Evidence of Mediterranean Countries
    Consumer Behavior and Digital Influence in Global Markets, 2026
  5. The Dynamics of Brand Hate During a Social- Political Conflict: Empirical Evidence From Moroccan Consumers During the 2023 War on Gaza
    Reinventing Corporate Strategy for Competitive Advantage, 2025

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