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Manimegalai D

Assistant Professor, Faculty of Management · SRM Institute of Science and Technology

https://researchid.co/megalabala84
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4Scopus Publications

Research Interests

Marketing, Consumer behaviour, Compulsive buying behaviour.

Recent Scopus Publications

  1. Scaling subscriber numbers: The E-Platform’s biggest goal
    Journal of Information Technology Teaching Cases, 2025
  2. Social media as a catalyst: How Instagram is enabling Indian housewives to become digital entrepreneurs
    Journal of Information Technology Teaching Cases, 2025
  3. Inside-out AI strategy at Microsoft: From capability building to commercialization
    Journal of Information Technology Teaching Cases, 2025
  4. The triggers on compulsive online shopping of jeans
    International Journal of Networking and Virtual Organisations, 2024

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