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Monica Mendes Ferreira

Marketing Assistant Professor · Mónica Mendes Ferreira

https://researchid.co/mmmrf1
@iscte-iul.pt
57Google Scholar Citations
4Google Scholar h-index
2Google Scholar i10-index

Recent Google Scholar Publications

  1. Human branding: from attachment strength to loyalty
    Journal of Marketing Communications 31 (4), 371-392 , 2025, 2025 | Citations: 9.0
  2. THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS
    Global Fashion Management Conference, 381-381 , 2024, 2024
  3. Tourist-virtual assistant communication: the power of attachment and authenticity
    Anatolia 34 (4), 566-578 , 2023, 2023 | Citations: 16.0
  4. A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal and dominance.
    2023
  5. How artificial intelligence tools influence customer experience and avoidance of similarity
    2023 Global Marketing Conference at Seoul: Marketing and management … , 2023, 2023 | Citations: 2.0

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