Dr Sowmiya M

Recent Scopus Publications

1. Digital seduction: When personalized marketing blurs into personal manipulation—A consumer behavior analysis
   Journal of Information Technology Teaching Cases, 2025
2. Employee adoption of digital technologies: role of employee competence and readiness
   International Journal of Business and Systems Research, 2025
3. Development of Hybrid Genetic Algorithm for Automated Task Planning in Multi-Satellite System
   1st International Conference on Advances in Computer Science Electrical Electronics and Communication Technologies Ce2ct 2025, 2025
4. The Impact of Green Human Resource Management on Sustainable Performance in the Indian IT Sector: Exploring the Mediating Role of Green Human Capital
   Pakistan Journal of Life and Social Sciences, 2024
5. Work life balance among women nurses
   International Journal of Advanced Science and Technology, 2020

Links

• ORCID https://orcid.org/0000-0002-0865-4661
• Google Scholar https://scholar.google.com/citations?user=PbmElxQAAAAJ
• Scopus https://www.scopus.com/authid/detail.uri?authorId=57211340003