Nguyen Tran Le Na
Faculty of Business Administration · Ton Duc Thang University
https://researchid.co/nguyentranlena
@tdtu.edu.vn
56Google Scholar Citations
1Google Scholar h-index
1Google Scholar i10-index
Research Interests
Sales, Consumer Behavior
Recent Google Scholar Publications
- How streamer attributes shape buying behaviors through emotional trust and viewer engagement
- A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value
Links
- ORCID https://orcid.org/0009-0001-0141-9757
- Google Scholar https://scholar.google.com/citations?user=7tZlgngAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None