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NIRANCHANA SHRI V

Assistant professor · Sapthagiri NPS University

https://researchid.co/niranchana
@snpsu.edu.in
13Scopus Publications
10Google Scholar Citations
2Google Scholar h-index

Biography

• Developed and delivered undergraduate and postgraduate courses in HR, Marketing, and Healthcare Management. • Coordinated training and placement activities, achieving high placement percentages. • Served as Research Coordinator, guiding student research projects and promoting publication culture. • Conducted soft skill training and leadership workshops for students. • Organized and participated in national and international conferences and FDPs. • Designed curriculum aligned with NEP 2020 for electives like Public Speaking, Diversity in Business. • Mentored students for national competitions and entrepreneurial initiatives. • Published high-impact research articles, book chapters, and case studies. • Actively involved in quality assurance and accreditation processes (NAAC/NBA). • Managed administrative responsibilities including timetabling and academic audits. • Spearheaded faculty development programs and refresher courses.

Education

1 Ph.D. (Pursuing) Management – Human Resources SRM University SRM University 2025 2 MDP HR Analytics IIM Kozhikode IIM Kozhikode 2024 3 MBA Management Hallmark Business School Anna University 2012 4 PGDMA Public Relations Annamalai University Annamalai University 2011 5 B. Pharmacy Pharmacy DR. MGR Medical University Tamil Nadu Dr. MGR Univ. 2009 6 D. Pharmacy Pharmacy DR. MGR Medical University Tamil Nadu Dr. MGR Univ. 2005 7 SSLC Secondary School St. Philomena’s Girls Hr. Sec. School Tamilnadu State board 2003

Recent Scopus Publications

  1. Exploring the digital frontier: Harnessing AI innovation to drive the metaverse
    Aip Conference Proceedings, 2026
  2. Empowering Multicultural Markets Diversity-Driven Marketing Strategies
    Diversity and Inclusion Driven Marketing for Multicultural Marketplaces, 2025
  3. Role of economic analysis for firms in long-term sustainability: An empirical study
    Aip Conference Proceedings, 2025
  4. AI-driven innovation: Fostering sustainable workplaces and innovative work behaviours for a greener future
    Recent Innovations in Sciences and Humanities Highlights the State of Art Developments and Innovations Which Impacts Science and Engineering, 2025
  5. Customer behavior analysis in marketing: A bibliometric study with statistical insights
    Multiple Criteria Decision Making Mcdm Techniques and Statistics in Marketing, 2025

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