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Nithyalakshmi M

Assistant Professor in PG and Research Department of Commerce · Dharmamurthi Rao Bahadur Calavala Cunnan Chetty's Hindu College

https://researchid.co/nithyalakshmi
@drbccchinducollege.edu.in

Biography

WORKING AS ASSISSTANT PROFESSOR OVER 14 YEARS IN DRBCCC HINDU COLLEGE, DOING PH.D IN COMMERCE

Education

M.COM.,M.PHIL QUALIFIED UGC NTA NET IN COMMERCE DOING PH.D IN AREA MARKETING

Recent Google Scholar Publications

  1. Digital Technologies For Sustainable Heritage Preservation Enhancing Operational Efficiency in Cultural Knowedge
    National Conference on Transforming Trade and Finance for Sustianable … , 2025, 2025.0
  2. Exploring Factors Influencing the Adoption of online shopping; A Qualitative Approach
    IN Patent 36/2,025 , 2025, 2025.0
  3. Artificial Intelligence and the Evolution of Marketing: A Theoretical FrameWork
    National Conference on Quantum Innovations using AI & IOT Business … , 2025, 2025.0
  4. Information Systems For Business
    2025.0
  5. Entrepreneurial Finance
    2025.0

Research Outputs

1. ANALYSIS OF HR OPERATION AND ORGANIZATIONAL PERFORMANCE IN INDIA APPLICATON NUMBER-20251069089 DATED19/72025 2.

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