Nataliia Pysarenko
Industrial marketing department · National technical university of Ukraine "Igor Sikorsky Kiev Polytechnic Institute"
https://researchid.co/npysarenko
@kpi.ua
3Scopus Publications
650Google Scholar Citations
12Google Scholar h-index
13Google Scholar i10-index
Research Interests
Strategic marketing, digital strategy, data science
Recent Scopus Publications
- The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine
- Analysis of digital marketing trends in 2022-2023 of the global fuel and energy complex (experience for Ukraine)
- 'They don't want us to become them': Brand Local Integration and consumer ethnocentrism
Links
- ORCID https://orcid.org/0000-0002-0526-8546
- Google Scholar https://scholar.google.com.ua/citations?user=AfqvEBcAAAAJ&hl=uk
- Scopus https://www.scopus.com/authid/detail.uri?authorId=55316639000